Broadway is Expensive. Times Square is a pain to walk through. Intermission isn't enough time to scarf down that $12 Watered-Down-Mojito which you can't bring to your seat. And that jerk in front of you is going to give a standing ovation to a reading of the telephone book. Why bother? We give you each of your (not so)
favorite Broadway shows, ten minutes at a time.

Reviving Flops and Flops and Flops

By Gil on Sunday, Nov 22, 2009

I was going to detail all the flops that seem to be coming out on Broadway, but Kevin did a much better job here. What I don't get is this:

LOW RISK, LOWER REWARD: When Joe Producer produces a revival, they get the plus of name recognition of something that's already been known as good, even if they have to pay a percentage to whoever produced the original.
HIGH RISK, HIGHER REWARD: When Joe Producer produces a new musical, they get the plus of bigger potential revenue in regional rights, tours perpetual ownership of the show.
HIGH RISK, LOWER REWARD: When Joe Producer produces a show that already has a history of terrible failure and is only known by a bunch of ridiculous theater fans like me (and probably you) he gets...???

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